One of the unexpected things I’ve learned since stepping into the creator industry in 2023 is that everyone is still figuring it out.
Ten years ago, we hadn’t even heard of live-stream hosts. Today, they’re hired as legitimate full-time employees.
But because these roles are still relatively new, I’ve noticed many employers, especially SMEs, struggle to set SMART goals for them.
Here are my top picks.
The Role: Livestream Host
Primary Responsibility: Sell products through live commerce.
SMART Goals:
✅ Conduct min 20 livestreams per month
✅ Achieve an average viewer retention rate of 25%
✅ Generate RMxxx in sales (Gross Merchandise Value/GMV) per month
✅ Maintain an average customer rating of 4.0/5.0
✅ Arrive prepared for 100% of scheduled livestreams
The Role: Content Creator (TikTok/Reels)
Primary Responsibility: Producing engaging short-form content.
SMART Goals:
☑️ Publish min 20 videos per month
☑️ Meet 95% of content deadlines
☑️ Maintain an average engagement rate of 2%
☑️ Achieve an average watch time above 35%
☑️ Test 2 new content ideas every month
The Role: Video Editor
Primary Responsibility: Edit and optimise content.
SMART Goals:
✅ Deliver 95% of video on schedule
✅ Complete edits within 2 working days of receiving footage
✅ Keep revision requests below 2 rounds per video
✅ Ensure 100% compliance with brand guidelines
✅ Build and maintain an organised media library
The Role: Social Media Executive
Primary Responsibility: Manage brand presence and community
SMART Goals:
☑️ Publish according to the monthly content calendar (100% completion)
☑️ Respond to comments and messages within 2 hours during office hours
☑️ Increase followers by 10% each quarter
☑️ Maintain engagement above 1%
☑️ Submit monthly analytics reports by the 5th of each month
I’m excited for this new world of work.
See you in the field.
xoxoxo, AuntyHR
