My friend today came to invite me to invest in a Luxury Car Rental company.
My first question was, “Who is going to rent these cars?”
He said, “So many.”
“Like?”
He then gave me real-life examples.
A boyfriend rented an Alphard to bring the whole family to his girlfriend’s convocation.
MLM executives rented Mercedes to see their potential clients to project a view that they are successful.
A young yuppie rented a Macan because he wanted to feel how it’s like to drive his dream car.
Right… now I get it….
People who wants the experience. The experience of how a luxury lifestyle feels like. Even if it’s just for a moment. It’s a pretty neat investment, don’t you think? I do can see a huge market in selling the luxury experience. LX!!
Because you know, it’s so important we not only just live the moment, we also need to remember the emotions in the experience.
Remember how happy the love of your life was when you brought your whole family to her graduation day.
Remember how confident you were when you closed that deal with the big customer.
Remember how aroused you were when you first felt the interior of your dream car with your fingers, leather by leather. And don’t forget the smell.
Yes, remember the experience. Remember the emotions. To motivate us to move forward to chase our dreams.
The dream of owning & driving an Alphard.
The dream of owning & driving a Mercedes.
The dream of owning & driving a Macan.
Bimbo
